Blogs

Overview - Growth Tools

In this blogpost we will show you 4 different ways to grow your subscriber base for your Messenger newsletter. We can collect subscribers from your website, your existing email list, your Facebook fanbase and directly at the point of sale (POS). To do this we need 3 growth tools. “Send to Messenger” plugin Facebook Messenger Code / Referral Code Comment Watcher Grow you subscriber base through traffic from your website In order to do this the only thing, you have to do is implementing our “send to messenger” plugin at the desired place of your website and set the desired after action.

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Creating newsletter categories and articles

Creating newsletter categories and articles is actually pretty simple. So lets start with why you would want to create categories and articles in the first place and look at the how to in a second step. Benefits of creating newsletter categories: Creating value for subscribers as they have the opportunity to select which topics they would like to get news about and which not. Opportunity for you to learn more about your customers preferences Makes it easy for you to create target/ interest groups Makes it easy for you to create relevant content for your target groups

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Feature Release: Flows

With Flows, Chatvisor allows more interactivity in chat. “Flows” are sequences which are similar to a decision tree and allow users to shape the conversation by making decisions. This leads to a way more personal and interactive user experience and ensures that subscribers only receive content they’re really interested in. In the app you can find Flows in the main menu and on various other points like after actions and broadcasts.

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Chatvisor's compliance with the General Data Processing Regulation (GDPR)

On May 25th the General Data Processing Regulation (GDPR) will become effective in the European Union. Its purpose is to give EU citizens more control regarding their personal data in the internet. The next pages shall express how Chatvisor handles and implements the topic in terms of Messenger Marketing. 1 GDPR rights for EU citizens Due to the GDPR, EU citizens receive more extensive, clear formulated rights to control their personal data.

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Best Practice - INTERSPORT Austria

When it’s about using Chatvisor’s Comment Watcher the right way, our partner INTERSPORT Austria shows a very effective variaton. INTERSPORT regularly posts raffles on Facebook. When doing so they’re using the advantages the Comment Watcher offers. At the end of March, we realized the third campaign together with INTERSPORT. During the “Home of Bike” campaign a big raffle was posted on Facebook, where Chatvisor automatically delivered an instant win to all participants directly in Facebook Messenger.

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The four phases of awareness

It’s all a question of awareness If there’s one thing where all marketers worldwide have the same opinion on, then that it’s indispensable to reach your target group where their awareness is the hightest. The reason for that is easy. Before I can tell my potential customer how great my product is and how much it will change his life, I first need to create attention. The problem. Digital marketing is in a constant change.

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Gain subscribers due to raffles

Comment Watcher To better understand the system of our Comment Watcher, here a visualization of all relationships and flows: The user comments your Facebook Post (which can be a raffle) on your Facebook Page. When your page is connected with Chatvisor, our platform receives notifications from Facebook always then, when a user comments one of your postings. Have you additionally created a Comment Watcher to screen a certain post, our platform replies to commenting users with a text message you previously defined.

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Major Messenger Platform Changes affecting Chatvisor

Due to Facebook’s major changes on its Messenger platform, all Messenger services including Chatvisor will be temporarily restricted in its use. As of now (March 27th), it is not possible to connect new Facebook Pages to our application. For more details, click this link for the official Facebook announcement: https://messenger.fb.com/newsroom/messenger-platform-changes-in-development/ We apologise for any inconvenience - in case you have any questions, please contact us at office@chatvisor.com or via Messenger.

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Why Messenger Marketing is 'the next big thing'

The „Battle of Awareness“ goes into the next round – why Messenger Marketing is the logic next step in digital marketing! A successful marketer should ask himself every day from new: where lies the awareness of my potential customers and target groups really? Due to the constant change in digital marketing this question isn’t answered easily – or is it? The past showed, that you’ll reach your goals, when you’re able to identify trends and therefore chances in an early stage.

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Grow your user base and deliver Messenger newsletters

Introduction Chatvisor allows you to connect with your customers in Facebook Messenger. Our software extends Messenger with a subscriber model, so you can market and provide news in Messenger. Getting users to subscribe while causing no additional work is one of our main targets. Therefore, we developed Growth Tools to automatically lead Facebook users to your Messenger channel. One of the most effective tools in that regard is the Comment Watcher - which we will take a closer look at in this post.

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