Welcome to our “How To” series. The next 6 Blogposts will guide and show you everything you need to know about Chatvisor and its possibilities. You will learn how you can generate a steady flow of new subscribers, how you can accurately target your messages to your subscribers’ interests and how you can automate your Messenger Marketing activities.
In this six-part Tutorial series we will use the SLOTH company as an example. The following steps will be talked through in detail:
How to connect your Facebook Page to Chatvisor
How to generate your first 1000 Subscribers
How to send your first Broadcast
How you can use “Advanced Growth Tools” for your company
How you can create interest groups and target them specifically
How you can build Sequences and your Funnel
Let’s start with step 1 – connecting your Facebook Page. The following will be talked about in this Blogpost:
Overview over the navigation bar
How you keep automatic messages out of your inbox
To connect to Chatvisor you have to be Admin of your Facebook Page. If you are you will first have to go to https://chatvisor.com/ and click on “Get Started”.
Now click on “Login/Register”, which will generate 2 Facebook notifications – these have to be accepted.
Now you should see a list of all your Facebook pages. Connect the page you want to use with Chatvisor. Important: We charge per connected Facebook page, so be careful if you want to use Chatvisor for more than one page.
Another important thing is to make sure, that you check the box labelled “Enabled GDPR features”. By doing this you automatically follow the guidelines of the GDPR.
The following Tutorial will show you this.
The Navigation Bar
Now let’s have a look at the Navigation Bar. We will take a closer look at each of these items later, but here is a short overview:
The dashboard shows the amount and the development of users, subscribers, triggered Growth Tools, clicks and sent messages.
The difference between users and subscribers is that “user” describes people that have interacted with your page in Messenger in any way, while “subscriber” describes people that have subscribed to one or more categories in your Messenger newsletter.
The item automation offers possibilities to save yourself some work and build automations.
Here you can create articles which you can later select when sending out your broadcasts. An article is a link to a website consisting of picture, title, a short description and URL. In articles there is also a possibility to make categories which your subscribers can later choose from during the Opt-In. These are a great first segmentation possibility.
Flows are a chain of interactions to help the subscriber personalise his user experience.
Sequences are premade message chains that are being sent automatically at certain times. One sequence always consists of several flows and the time at which these flows are triggered.
Community offers a possibility to learn more about your users. Here you can see who they are, which categories they are subscribed to and which tags they got. Furthermore, “Groups” offers you a tool to manually create custom groups of your subscribers.
Quick tip: We would suggest making a group with yourself, so you can test Growth Tools, flows, drafts for broadcasts, etc. on yourself before sending them to your community.
Grow offers all kinds of Growth Tools to make your community grow.
5. Live Chat
LiveChat lets you chat manually with your subscribers. The advantage of LiveChat lies in the fact, that you can send articles, flows and all sorts of media (pictures, videos, audios, etc.) easy and fast.
Broadcasts shows you the results (open rate, click rate, click history) of your sent broadcasts and lets you make and send new broadcasts.
Settings shows you many different options. In “General” you will find the GDPR-Features as well as a possibility to export a CSV-File of your subscribers as a list. In “Messenger” you can build your Messenger menu and activate the “Get Started” button.
The activated “Get Started” button is shown for every person that didn’t yet write to your page. Some Growth Tools (e. g. Messenger Code) need an activated “Get Started” button.
“Labels” offers you one of the most effective segmenting tools of Chatvisor. They allow you to form specific target and interest groups.
“Internationalization” lists every standard message as well as different names for buttons.
The label “Users” shows you everyone with access to the Chatvisor App. Here you can add new users or delete old ones.
How to keep automatic messages out of your inbox
This is the last item for now. Using Messenger Marketing creates a lot of messages that are handled automatically by our system, but you still don’t want them in your inbox.
To automatically sort all of the messages that are handled by the Chatvisor-System into the “done” folder you have to change two things about your Facebook page. Establish the Chatvisor App as “Primary Receiver” and the Page Inbox as “secondary Receiver”. To do this you have to go to your Facebook Page > Settings > “Messenger-Platform”.
This short video shows you how to do this.
This leads to you only getting messages in your inbox that actually need your attention. Everything else is being filtered out.
So, to summarise you have learned the following now:
How to connect your Facebook page to Chatvisor.
Which menu items there are, and where to find what.
How to keep messages that are handled by the bot away from your inbox.
The next blogpost will show you how you can generate the first 1000 subscriber. Stay tuned! 😉