Intersport´s Facebook Messenger Fitness Quiz
Today gaining your customers attention, keeping them engaged and building an emotional connection to your brand is getting more and more difficult. If a company loses relevance, it is going to lose customers real fast. To counter this Intersport Austria thought of an easy and interesting way to engage their customers, doing a Facebook Messenger quiz. Execution To start, Intersport wanted their customers to engage with them on their Facebook page.
Messenger Marketing: The Good, The Bad, The Ugly
One of the most important factors in today’s business world is fast, uncomplicated and easy communication. This is especially true for communication between businesses and their customers. But how is this possible? How can you, as a company, initiate contact with your customers and hold this contact? How do you effectively send newsletters and make it possible to quickly react with the right resources if a customer has a problem?
How to increase your open rates
Sending Email newsletters is easy, fast and most companies do it daily. But most of our customers are rapidly losing interest in these kinds of newsletters. So, how can we as a company send newsletters, that are interesting and appealing enough for our customers to really open and click them? Luckily for us there are a few easy steps to increase your newsletter open rate and to build a good connection to your customers.
Shrinking Facebook Community… Here is what you can do about it!
Facebooks Algorithm might be handy. But every time it is changed you will have noticed that you are only able to reach a snippet of your hard-built community afterwards. If we believe Mark Zuckerberg, the future will make it almost impossible for businesses to reach their customers via posts. Of course, this leaves the question what to do against this and how to best keep in touch with your Community.
How the Haid Center achieved 71% Click-through-rate on a promotion
An integral part of Messenger Marketing is the interactive aspect. People love pressing buttons and being asked before receiving promotions or offers. A great way to do this is by packing a promotion into a little story and offering subscribers a unique experience in Messenger. This is how our partner the Haid Center did this. Execution The Haid Center wanted to show their subscribers a special offer they had on wines and sparkling wines.
How BMW used a chatbot to generate leads at the MotoGP
When it comes to generating Leads at events, our partner BMW Austria presented a very good way to do it. BMW had a presence at this year’s MotoGP in Spielberg and used a Chatbot to generate leads. In exchange for peoples contact information they offered a free test drive with their desired BMW vehicle or BMW Motorrad motorcycle. Execution In execution BMW hired hostesses who directed peoples’ attention to the offer.
How Messenger helps you increase your online sales
After years of companies being overly focused on their offline sales figures and more or less leaving their online sales figures to rot, most companies have now realised that they have to increase their online sales figures to stay relevant on the market. Because of the unstoppable advance of Websites and Facebook Pages it is important for your company to stay dynamic and agile when it comes to your customers.
Email vs. Messenger Marketing – What’s the difference?
Theoretically Email and Messenger marketing are similar – but there are big differences in reality. This blogpost will show you five of them in detail. Five differences between Email and Messenger marketing: Difference No. 1: Saturation Difference No. 2: Opt-in Difference No. 3: Way of communication Difference No. 4: Text design Difference No. 5: Open rates – click rates Difference No. 1: Saturation Since Email has been the go to communication tool for a long time there is almost no company left that doesn’t use Email marketing.
Why Messenger Marketing will be "the next big thing"!
The most important thing for you as entrepreneur is your customers attention. It doesn’t matter how interesting, important or great your product is – before being able to sell anything you need the attention of the people you want to sell to. So, the big question for innovative marketeers is the following: Where does the attention of my customers and target audience lie? Is it Facebook, Netflix, Instagram, WhatsApp or is it even still TV and Print?
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