THE CHATVISOR BLOG

Urlaubsguru & Chatvisor

Urlaubsguru & Chatvisor

Facebook Messenger in the marketing mix The Urlaubsguru (german, holiday guru) is one of the largest travel agencies in the German-speaking world. As a friend and helper for travel freaks, the guru searches the Internet every day for the best known and newest travel sites in order to serve his community the absolute bargains on the silver platter. With over 6.7 million fans on Facebook and a community of more than 140,000 WhatsApp subscribers, holiday guru is well represented in the social networks.

March 19, 2019
Urlaubsguru & Chatvisor

Urlaubsguru & Chatvisor

Facebook Messenger in the marketing mix The Urlaubsguru (german, holiday guru) is one of the largest travel agencies in the German-speaking world. As a friend and helper for travel freaks, the guru searches the Internet every day for the best known and newest travel sites in order to serve his community the absolute bargains on the silver platter. With over 6.7 million fans on Facebook and a community of more than 140,000 WhatsApp subscribers, holiday guru is well represented in the social networks.

Messenger Marketing Suite March 19, 2019
Case Study - KRONEHIT

Case Study - KRONEHIT

KRONEHIT is the biggest private radio station in Austria with 835.000 daily listeners (Radiotest 2018_2, GfK/Akordata) and has a huge community on social media. However, they experienced the effects of ongoing algorithm changes and felt like they didn´t use their full potential. KRONEHIT decided to invest into Messenger marketing and turned to Chatvisor for help. In just 1.5 months, KRONEHIT built a significant 4-digit subscriber base with average click rates of 49 % on their daily broadcasts.

Case Studies October 8, 2018
Intersport´s Road to Public Hiking Day

Intersport´s Road to Public Hiking Day

Organising big events with your customers is cool and strengthens the bond between you and customer. But most of the time this registration process is a real hassle. The customer has to go to a website, enter their data, confirm the registration and wait for confirmation. Or worse – he has to fill in a paper form. Intersport Austria found a smart and easy way around this problem.

Case Studies October 5, 2018
Intersport´s Facebook Messenger Fitness Quiz

Intersport´s Facebook Messenger Fitness Quiz

Today gaining your customers attention, keeping them engaged and building an emotional connection to your brand is getting more and more difficult. If a company loses relevance, it is going to lose customers real fast. To counter this Intersport Austria thought of an easy and interesting way to engage their customers, doing a Facebook Messenger quiz. Execution To start, Intersport wanted their customers to engage with them on their Facebook page.

Case Studies October 4, 2018
Messenger Marketing: The Good, The Bad, The Ugly

Messenger Marketing: The Good, The Bad, The Ugly

One of the most important factors in today’s business world is fast, uncomplicated and easy communication. This is especially true for communication between businesses and their customers. But how is this possible? How can you, as a company, initiate contact with your customers and hold this contact? How do you effectively send newsletters and make it possible to quickly react with the right resources if a customer has a problem?

Messenger Marketing Suite September 17, 2018
How to increase your open rates

How to increase your open rates

Sending Email newsletters is easy, fast and most companies do it daily. But most of our customers are rapidly losing interest in these kinds of newsletters. So, how can we as a company send newsletters, that are interesting and appealing enough for our customers to really open and click them? Luckily for us there are a few easy steps to increase your newsletter open rate and to build a good connection to your customers.

Messenger Marketing Suite September 16, 2018
Shrinking Facebook Community… Here is what you can do about it!

Shrinking Facebook Community… Here is what you can do about it!

Facebooks Algorithm might be handy. But every time it is changed you will have noticed that you are only able to reach a snippet of your hard-built community afterwards. If we believe Mark Zuckerberg, the future will make it almost impossible for businesses to reach their customers via posts. Of course, this leaves the question what to do against this and how to best keep in touch with your Community.

Messenger Marketing Suite September 14, 2018
How the Haid Center achieved 71% Click-through-rate on a promotion

How the Haid Center achieved 71% Click-through-rate on a promotion

An integral part of Messenger Marketing is the interactive aspect. People love pressing buttons and being asked before receiving promotions or offers. A great way to do this is by packing a promotion into a little story and offering subscribers a unique experience in Messenger. This is how our partner the Haid Center did this. Execution The Haid Center wanted to show their subscribers a special offer they had on wines and sparkling wines.

Case Studies September 11, 2018
How BMW used a chatbot to generate leads at the MotoGP

How BMW used a chatbot to generate leads at the MotoGP

When it comes to generating Leads at events, our partner BMW Austria presented a very good way to do it. BMW had a presence at this year’s MotoGP in Spielberg and used a Chatbot to generate leads. In exchange for peoples contact information they offered a free test drive with their desired BMW vehicle or BMW Motorrad motorcycle. Execution In execution BMW hired hostesses who directed peoples’ attention to the offer.

Case Studies September 10, 2018
How Messenger helps you increase your online sales

How Messenger helps you increase your online sales

After years of companies being overly focused on their offline sales figures and more or less leaving their online sales figures to rot, most companies have now realised that they have to increase their online sales figures to stay relevant on the market. Because of the unstoppable advance of Websites and Facebook Pages it is important for your company to stay dynamic and agile when it comes to your customers.

Messenger Marketing Suite September 10, 2018
Email vs. Messenger Marketing – What’s the difference?

Email vs. Messenger Marketing – What’s the difference?

Theoretically Email and Messenger marketing are similar – but there are big differences in reality. This blogpost will show you five of them in detail. Five differences between Email and Messenger marketing: Difference No. 1: Saturation Difference No. 2: Opt-in Difference No. 3: Way of communication Difference No. 4: Text design Difference No. 5: Open rates – click rates Difference No. 1: Saturation Since Email has been the go to communication tool for a long time there is almost no company left that doesn’t use Email marketing.

Messenger Marketing Suite July 12, 2018

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