Shrinking Facebook Community… Here is what you can do about it!
Facebooks Algorithm might be handy. But every time it is changed you will have noticed that you are only able to reach a snippet of your hard-built community afterwards. If we believe Mark Zuckerberg, the future will make it almost impossible for businesses to reach their customers via posts. Of course, this leaves the question what to do against this and how to best keep in touch with your Community.
How the Haid Center achieved 71% Click-through-rate on a promotion
An integral part of Messenger Marketing is the interactive aspect. People love pressing buttons and being asked before receiving promotions or offers. A great way to do this is by packing a promotion into a little story and offering subscribers a unique experience in Messenger. This is how our partner the Haid Center did this. Execution The Haid Center wanted to show their subscribers a special offer they had on wines and sparkling wines.
How BMW used a chatbot to generate leads at the MotoGP
When it comes to generating Leads at events, our partner BMW Austria presented a very good way to do it. BMW had a presence at this year’s MotoGP in Spielberg and used a Chatbot to generate leads. In exchange for peoples contact information they offered a free test drive with their desired BMW vehicle or BMW Motorrad motorcycle. Execution In execution BMW hired hostesses who directed peoples’ attention to the offer.
How Messenger helps you increase your online sales
After years of companies being overly focused on their offline sales figures and more or less leaving their online sales figures to rot, most companies have now realised that they have to increase their online sales figures to stay relevant on the market. Because of the unstoppable advance of Websites and Facebook Pages it is important for your company to stay dynamic and agile when it comes to your customers.
Email vs. Messenger Marketing – What’s the difference?
Theoretically Email and Messenger marketing are similar – but there are big differences in reality. This blogpost will show you five of them in detail. Five differences between Email and Messenger marketing: Difference No. 1: Saturation Difference No. 2: Opt-in Difference No. 3: Way of communication Difference No. 4: Text design Difference No. 5: Open rates – click rates Difference No. 1: Saturation Since Email has been the go to communication tool for a long time there is almost no company left that doesn’t use Email marketing.
Why Messenger Marketing will be "the next big thing"!
The most important thing for you as entrepreneur is your customers attention. It doesn’t matter how interesting, important or great your product is – before being able to sell anything you need the attention of the people you want to sell to. So, the big question for innovative marketeers is the following: Where does the attention of my customers and target audience lie? Is it Facebook, Netflix, Instagram, WhatsApp or is it even still TV and Print?
Messenger Marketing – What is it?
Messenger Marketing is the simple act of using Messenger services such as WhatsApp & Facebook Messenger as Marketing channels. Here these services create a new way of connecting to customers, as well as staying connected. What makes Messenger services special is the fact, that it presents a unique and new way of interacting personally with the customer. It is the second most important medium for direct communication after the standard Email communication.
Use Case – Generating Leads at Trade Fairs
Trade Fairs, generally, are for collecting contacts. And all of us know that this means a whole lot of paper forms that have to be filled in and signed in order to contact our lead after the Fair. But what if we told you that this can be made a whole lot easier by using a Messenger. How this works? Read this Blogpost and find out: What generating leads at Trade Fairs means, why Chatbots add value, when Chatbots add value, and how you use Chatbots at Trade Fairs in practise.
Use Case – Facebook Prize Games with instant Prizes in Messenger
What do your customers love more than great offers and promotions? Correct, winning stuff without effort! How this can help you in interacting with your community? That’s simple, by using Facbook Prize Games! In this Blogpost we will take a closer look at prize games on Facebook and you will learn: What are prize games with instant prizes and why are they useful, when are they useful and a short Case Study on how Intersport Austria has used prize games to boost their range and E-Commerce revenue.
Are you ready to boost your engagement?
From our Blog
3 ways to enhance your Automotive Dealer CRM.
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Drive your B2B Automotive Sales Performance.
Drive your B2B Automotive Sales Performance. The average consumer visits a dealer showroom for purchasing a car once or twice during the purchase process. An average business consumer visits the showroom sometimes not even once. So how do you care for customers the dealer never sees? How can you gua…
Increase customer satisfaction of your car configurator.
Buying a car is the second most important investment in a human life after real estate. But the emotional journey for your customer to his dream car is paved with obstacles and it starts already with the online car configurator. Everybody knows the struggle – configuring a car online is not easy, es…