How Messenger helps you increase your online sales
After years of companies being overly focused on their offline sales figures and more or less leaving their online sales figures to rot, most companies have now realised that they have to increase their online sales figures to stay relevant on the market. Because of the unstoppable advance of Websites and Facebook Pages it is important for your company to stay dynamic and agile when it comes to your customers.
Email vs. Messenger Marketing – What’s the difference?
Theoretically Email and Messenger marketing are similar – but there are big differences in reality. This blogpost will show you five of them in detail. Five differences between Email and Messenger marketing: Difference No. 1: Saturation Difference No. 2: Opt-in Difference No. 3: Way of communication Difference No. 4: Text design Difference No. 5: Open rates – click rates Difference No. 1: Saturation Since Email has been the go to communication tool for a long time there is almost no company left that doesn’t use Email marketing.
Why Messenger Marketing will be "the next big thing"!
The most important thing for you as entrepreneur is your customers attention. It doesn’t matter how interesting, important or great your product is – before being able to sell anything you need the attention of the people you want to sell to. So, the big question for innovative marketeers is the following: Where does the attention of my customers and target audience lie? Is it Facebook, Netflix, Instagram, WhatsApp or is it even still TV and Print?
Messenger Marketing – What is it?
Messenger Marketing is the simple act of using Messenger services such as WhatsApp & Facebook Messenger as Marketing channels. Here these services create a new way of connecting to customers, as well as staying connected. What makes Messenger services special is the fact, that it presents a unique and new way of interacting personally with the customer. It is the second most important medium for direct communication after the standard Email communication.
Use Case – Generating Leads at Trade Fairs
Trade Fairs, generally, are for collecting contacts. And all of us know that this means a whole lot of paper forms that have to be filled in and signed in order to contact our lead after the Fair. But what if we told you that this can be made a whole lot easier by using a Messenger. How this works? Read this Blogpost and find out: What generating leads at Trade Fairs means, why Chatbots add value, when Chatbots add value, and how you use Chatbots at Trade Fairs in practise.
Use Case – Facebook Prize Games with instant Prizes in Messenger
What do your customers love more than great offers and promotions? Correct, winning stuff without effort! How this can help you in interacting with your community? That’s simple, by using Facbook Prize Games! In this Blogpost we will take a closer look at prize games on Facebook and you will learn: What are prize games with instant prizes and why are they useful, when are they useful and a short Case Study on how Intersport Austria has used prize games to boost their range and E-Commerce revenue.
Use Case – Messenger Newsletter
Nowadays, interpersonal “C2C”-Communication is mostly happening in Messenger Services, like WhatsApp or Facebook Messenger. Because of this it’s only logical, that businesses start communicating with their customers on these platforms as well. The only question this leaves is which Use Cases offer a practical use and are an added value for businesses as well as customers? In this Blogpost we will take a closer look at Messenger Newsletters. You will learn:
#6 How to build Sequences and your Funnel
Last step. The Sloth Company’s community continues to grow and we now know how to send broadcasts and target them specifically. Now, let’s go towards automating our Messenger Marketing activities. This is the sixth and last step in our “How To” series. Let’s just quickly take a look at our different steps one last time: How to connect your Facebook Page to Chatvisor How to generate your first 1000 Subscribers How to send your first Broadcast How you can use “Advanced Growth Tools” for your company How you can create interest groups and target them specifically How you can build Sequences and your Funnel This blogpost will show you:
#5 How to create interest groups and target specifically
Alright! Now Sloth Company’s Messenger community is growing, our activated Growth Tools bring in a steady flow of new subscribers and the first broadcasts have been a success. This is the perfect time to have a look at our next important topic – relevancy and targeting. Which means we are now at step 5 of our “How To” series. Let’s just quickly take a look at our different steps again: