Case Study - KRONEHIT
KRONEHIT is the biggest private radio station in Austria with 835.000 daily listeners (Radiotest 2018_2, GfK/Akordata) and has a huge community on social media. However, they experienced the effects of ongoing algorithm changes and felt like they didn´t use their full potential. KRONEHIT decided to invest into Messenger marketing and turned to Chatvisor for help. In just 1.5 months, KRONEHIT built a significant 4-digit subscriber base with average click rates of 49 % on their daily broadcasts.
Intersport´s Road to Public Hiking Day
Organising big events with your customers is cool and strengthens the bond between you and customer. But most of the time this registration process is a real hassle. The customer has to go to a website, enter their data, confirm the registration and wait for confirmation. Or worse – he has to fill in a paper form. Intersport Austria found a smart and easy way around this problem.
Intersport´s Facebook Messenger Fitness Quiz
Today gaining your customers attention, keeping them engaged and building an emotional connection to your brand is getting more and more difficult. If a company loses relevance, it is going to lose customers real fast. To counter this Intersport Austria thought of an easy and interesting way to engage their customers, doing a Facebook Messenger quiz. Execution To start, Intersport wanted their customers to engage with them on their Facebook page.
How the Haid Center achieved 71% Click-through-rate on a promotion
An integral part of Messenger Marketing is the interactive aspect. People love pressing buttons and being asked before receiving promotions or offers. A great way to do this is by packing a promotion into a little story and offering subscribers a unique experience in Messenger. This is how our partner the Haid Center did this. Execution The Haid Center wanted to show their subscribers a special offer they had on wines and sparkling wines.
How BMW used a chatbot to generate leads at the MotoGP
When it comes to generating Leads at events, our partner BMW Austria presented a very good way to do it. BMW had a presence at this year’s MotoGP in Spielberg and used a Chatbot to generate leads. In exchange for peoples contact information they offered a free test drive with their desired BMW vehicle or BMW Motorrad motorcycle. Execution In execution BMW hired hostesses who directed peoples’ attention to the offer.
How INTERSPORT sent 13.000 exclusive voucher codes through Messenger
When it’s about using Chatvisor’s Comment Watcher the right way, our partner INTERSPORT Austria shows a very effective variaton. INTERSPORT regularly posts raffles on Facebook. When doing so they’re using the advantages the Comment Watcher offers. At the end of March, we realized the third campaign together with INTERSPORT. During the “Home of Bike” campaign a big raffle was posted on Facebook, where Chatvisor automatically delivered an instant win to all participants directly in Facebook Messenger.
Success Story- VARENA
How could the mall VARENA in Upper Austria gain over 200 Messenger subscribers within a day? Easy – by using Chatvisor’s Comment Watcher! The Comment Watcher (for detailed information click here) initiates Messenger contact with users, who comment on a specific Facebook Post and offers the option to automatically lead a conversation into offering the user a subscription. In VARENA’s example, they posted a raffle, which had 800 commenters in one day – Chatvisor turned 200 of them into subscribers!
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