Urlaubsguru & Chatvisor
Facebook Messenger in the marketing mix The Urlaubsguru (german, holiday guru) is one of the largest travel agencies in the German-speaking world. As a friend and helper for travel freaks, the guru searches the Internet every day for the best known and newest travel sites in order to serve his community the absolute bargains on the silver platter. With over 6.7 million fans on Facebook and a community of more than 140,000 WhatsApp subscribers, holiday guru is well represented in the social networks.
GlobeAir & Chatvisor
About GlobeAir GlobeAir is a private jet charter company and operates the world’s largest fleet of Cessna Citation Mustang Jets. Both private and business customers can book their flights quickly and easily online. Often they do this alone without any help, but sometimes there are questions that need to be answered by the Customer Care Team. Johannes Skrivanek (Head of Digital Marketing at GlobeAir) saw potential for optimization in this process.
Tractive & Chatvisor
Improving activation time and customer satisfaction through Co-Browsing Tractive was looking to improve its support and shorten the activation time during the activation process of their pet tracker. In that process, customers choose and complete their subscription plan to make the tracker work permanently. The goal was to shorten the activation time and thus improve user experience and customer satisfaction. Tractive is the world market leader in pet tracking systems.
Case Study - KRONEHIT
KRONEHIT is the biggest private radio station in Austria with 835.000 daily listeners (Radiotest 2018_2, GfK/Akordata) and has a huge community on social media. However, they experienced the effects of ongoing algorithm changes and felt like they didn´t use their full potential. KRONEHIT decided to invest into Messenger marketing and turned to Chatvisor for help. In just 1.5 months, KRONEHIT built a significant 4-digit subscriber base with average click rates of 49 % on their daily broadcasts.
Intersport´s Road to Public Hiking Day
Organising big events with your customers is cool and strengthens the bond between you and customer. But most of the time this registration process is a real hassle. The customer has to go to a website, enter their data, confirm the registration and wait for confirmation. Or worse – he has to fill in a paper form. Intersport Austria found a smart and easy way around this problem.
Intersport´s Facebook Messenger Fitness Quiz
Today gaining your customers attention, keeping them engaged and building an emotional connection to your brand is getting more and more difficult. If a company loses relevance, it is going to lose customers real fast. To counter this Intersport Austria thought of an easy and interesting way to engage their customers, doing a Facebook Messenger quiz. Execution To start, Intersport wanted their customers to engage with them on their Facebook page.
How the Haid Center achieved 71% Click-through-rate on a promotion
An integral part of Messenger Marketing is the interactive aspect. People love pressing buttons and being asked before receiving promotions or offers. A great way to do this is by packing a promotion into a little story and offering subscribers a unique experience in Messenger. This is how our partner the Haid Center did this. Execution The Haid Center wanted to show their subscribers a special offer they had on wines and sparkling wines.
How BMW used a chatbot to generate leads at the MotoGP
When it comes to generating Leads at events, our partner BMW Austria presented a very good way to do it. BMW had a presence at this year’s MotoGP in Spielberg and used a Chatbot to generate leads. In exchange for peoples contact information they offered a free test drive with their desired BMW vehicle or BMW Motorrad motorcycle. Execution In execution BMW hired hostesses who directed peoples’ attention to the offer.
How INTERSPORT sent 13.000 exclusive voucher codes through Messenger
When it’s about using Chatvisor’s Comment Watcher the right way, our partner INTERSPORT Austria shows a very effective variaton. INTERSPORT regularly posts raffles on Facebook. When doing so they’re using the advantages the Comment Watcher offers. At the end of March, we realized the third campaign together with INTERSPORT. During the “Home of Bike” campaign a big raffle was posted on Facebook, where Chatvisor automatically delivered an instant win to all participants directly in Facebook Messenger.