Urlaubsguru & Chatvisor
Facebook Messenger in the marketing mix The Urlaubsguru (german, holiday guru) is one of the largest travel agencies in the German-speaking world. As a friend and helper for travel freaks, the guru searches the Internet every day for the best known and newest travel sites in order to serve his community the absolute bargains on the silver platter. With over 6.7 million fans on Facebook and a community of more than 140,000 WhatsApp subscribers, holiday guru is well represented in the social networks.
Messenger Marketing: The Good, The Bad, The Ugly
One of the most important factors in today’s business world is fast, uncomplicated and easy communication. This is especially true for communication between businesses and their customers. But how is this possible? How can you, as a company, initiate contact with your customers and hold this contact? How do you effectively send newsletters and make it possible to quickly react with the right resources if a customer has a problem?
How to increase your open rates
Sending Email newsletters is easy, fast and most companies do it daily. But most of our customers are rapidly losing interest in these kinds of newsletters. So, how can we as a company send newsletters, that are interesting and appealing enough for our customers to really open and click them? Luckily for us there are a few easy steps to increase your newsletter open rate and to build a good connection to your customers.
Shrinking Facebook Community… Here is what you can do about it!
Facebooks Algorithm might be handy. But every time it is changed you will have noticed that you are only able to reach a snippet of your hard-built community afterwards. If we believe Mark Zuckerberg, the future will make it almost impossible for businesses to reach their customers via posts. Of course, this leaves the question what to do against this and how to best keep in touch with your Community.
How Messenger helps you increase your online sales
After years of companies being overly focused on their offline sales figures and more or less leaving their online sales figures to rot, most companies have now realised that they have to increase their online sales figures to stay relevant on the market. Because of the unstoppable advance of Websites and Facebook Pages it is important for your company to stay dynamic and agile when it comes to your customers.
Email vs. Messenger Marketing – What’s the difference?
Theoretically Email and Messenger marketing are similar – but there are big differences in reality. This blogpost will show you five of them in detail. Five differences between Email and Messenger marketing: Difference No. 1: Saturation Difference No. 2: Opt-in Difference No. 3: Way of communication Difference No. 4: Text design Difference No. 5: Open rates – click rates Difference No. 1: Saturation Since Email has been the go to communication tool for a long time there is almost no company left that doesn’t use Email marketing.
Why Messenger Marketing will be "the next big thing"!
The most important thing for you as entrepreneur is your customers attention. It doesn’t matter how interesting, important or great your product is – before being able to sell anything you need the attention of the people you want to sell to. So, the big question for innovative marketeers is the following: Where does the attention of my customers and target audience lie? Is it Facebook, Netflix, Instagram, WhatsApp or is it even still TV and Print?
Messenger Marketing – What is it?
Messenger Marketing is the simple act of using Messenger services such as WhatsApp & Facebook Messenger as Marketing channels. Here these services create a new way of connecting to customers, as well as staying connected. What makes Messenger services special is the fact, that it presents a unique and new way of interacting personally with the customer. It is the second most important medium for direct communication after the standard Email communication.
Use Case – Generating Leads at Trade Fairs
Trade Fairs, generally, are for collecting contacts. And all of us know that this means a whole lot of paper forms that have to be filled in and signed in order to contact our lead after the Fair. But what if we told you that this can be made a whole lot easier by using a Messenger. How this works? Read this Blogpost and find out: What generating leads at Trade Fairs means, why Chatbots add value, when Chatbots add value, and how you use Chatbots at Trade Fairs in practise.