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Creating newsletter categories and articles

Creating newsletter categories and articles is actually pretty simple. So lets start with why you would want to create categories and articles in the first place and look at the how to in a second step. Benefits of creating newsletter categories: Creating value for subscribers as they have the opportunity to select which topics they would like to get news about and which not. Opportunity for you to learn more about your customers preferences Makes it easy for you to create target/ interest groups Makes it easy for you to create relevant content for your target groups

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